BEFORE
AFTER
BEFORE
Two main points that Vansary wanted to emphasize in their visual brand:
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• How the "V" logo for Vansary (image above), represents a door that is upside down - a door that symbolizes entering or unlocking opportunities. Vansary wanted to incorporate their logo into the design of their website more poetically.
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• As a PR company, Vansary also wanted to find a way to make their website visuals to appear more collage, and magazine like format.
AFTER
ROLE | WEB DESIGNER / CREATIVE CONSULTANT
CLIENT | VANSARY
Vansary is a communications agency that elevates global changemakers through strategic public relations. Brought on as an independent designer, I was tasked with redesigning the website to better reflect the brand’s sophistication, clarity, and global reach.
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My Focus: The original website lacked cohesion and failed to communicate Vansary’s evolving identity. I led the redesign of three core pages—Home, Services, and About Us—working closely with the Founder and Communications Strategist to align the visuals with the brand’s voice and audience.
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Design Highlights:
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Developed and presented before-and-after Figma mockups to clearly communicate design improvements in layout, hierarchy, and storytelling.
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Introduced a refined visual system including typography, color palette, and image treatments to better express Vansary’s premium positioning.
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Currently preparing to implement the finalized design in Webflow.
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Outcome: The new website direction strengthens Vansary’s brand presence, improving both usability and first impressions for high-level clients and partners. Final launch is projected for late April 2025.