WEBSITE REDESIGN
ROLE | WEB DESIGNER / CREATIVE CONSULTANT ON DESIGN DIRECTION
CLIENT | VANSARY
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"Vansary brings global change-makers and trailblazers to the forefront of society through impactful public relations." https://www.vansary.com
Currently working on redesigning the Vansary website as in independent designer and consultant. As the client, Vansary was not pleased with the previous design of their website, and so to start I met with Liang, the Founder, and Hollin the Comms Strategist, to understand the desired feel and identity Vansary was seeking. Based on our meeting and other provided references, I redesigned the three main pages of the website: Home, Services, and About Us.
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First step, the draft of the visual website redesign was created on Figma, and I provided the before and after of each page for Vansary to understand and see the changes that are taking place. Secondly, the visual drafts on Figma were shared with Liang and Hollin to review for a visual feedback and or edits. Final step, still to be accessed, if to apply the finalized visual design onto the website platform - webflow.
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The final website is projected to be completed before end of April 2025!
Two main points that Vansary wanted to emphasize in their visual brand:
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• How the "V" logo for Vansary (image above), represents a door that is upside down - a door that symbolizes entering or unlocking opportunities. Vansary wanted to incorporate their logo into the design of their website more poetically.
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• As a PR company, Vansary also wanted to find a way to make their website visuals to appear more collage, and magazine like format.
