ROLE  |  VISUAL DESIGNER​

• Brand & Visual Design: Evolved visual identity for a 50-year-old healthcare brand, created 50+ data visualizations (blood facts series), designed motion graphics and animated brand assets, developed cross-platform campaign materials spanning web, social, print, and environmental applications.

• Sole in-house designer responsible for all visual communications, collaborating with marketing, communications, and product teams.

GOAL  |  Stanford Blood Center needed to modernize its visual identity to engage younger, digitally-native audiences while maintaining trust and credibility with longtime donors. The challenge was making blood donation feel approachable and community-driven rather than clinical or intimidating. We needed visual systems that could work across every touchpoint—from Instagram posts to bus wraps—while driving measurable increases in donor engagement and registrations.

IMPACT  |  Donor participation in annual campaigns increased significantly, with promotional t-shirt campaigns becoming especially popular among younger donors. My modern, approachable t-shirt designs transformed what was once standard swag into items donors genuinely wanted to wear, share and collect—turning donors into brand ambassadors. The blood facts series became SBC's most shared content, translating complex medical information into accessible, glanceable graphics that educated and motivated donors. Motion graphics strengthened brand recognition across video and social channels. By creating a cohesive visual language that spanned digital and physical spaces—from Instagram posts to wearable merchandise—we transformed SBC's presence from dated to modern while building a loyal, engaged donor community that felt proud to be part of the mission.