ROLE  |  VISUAL  DESIGNER / CREATIVE MARKETING

CLIENT  |  STANFORD BLOOD CENTER

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As a member of the SBC MarComm team, I worked closely with the Marketing Manager and Content Strategist to create a wide range of digital campaigns across social media, web ads, and promotional series. Each piece was crafted to align with targeted messaging, seasonal campaigns, and donor engagement goals.

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Focus: I led the visual concepting and design of campaign assets that translated written messaging into scroll-stopping visuals. Each design was built around specific incentives—such as gift giveaways or urgent donation needs—and emphasized clarity, visual hierarchy, and emotional tone to prompt user action.

Design Approach:

• Designed visual systems that prioritized high-impact copy placement and CTA visibility.

• Used layout and color strategies to guide viewers toward clickable elements (QR codes, links, etc.).

• Ensured all assets aligned with the overarching SBC brand while still feeling dynamic and campaign-specific.

Outcome: These marketing assets played a key role in donor acquisition efforts, increasing click-through rates and engagement across digital channels. My work contributed to the consistent and recognizable visual presence of SBC across all touchpoints.