MARKETING DESIGN

ROLE  |  VISUAL  DESIGNER

CLIENT  |  STANFORD BLOOD CENTER

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Showcasing few of the numerous digital designs that I created for various ADs, social media platforms and project series. Working with the Marketing Manager and Content Strategist of SBC MarComm team, I concept and design the visuals of each project's messaging – focusing on certain words and or incentives to attract viewers and clicks that translate into active donors ("users"). In digital ads, I focused on how to design text and visual layouts so that users are naturally prompted or led to click links or scan the QR codes.