Stanford Blood Center mobile app

As the visual designer, I designed the user interface icons of Stanford Blood Center's (SBC)  first donor centered mobile application. Marketing team and I conducted research on the needs for new and existing donors at SBC. In conclusion, our team created this app in order to make blood donation appointments more accessible, but also to create a creative incentive system for donors to keep donating, especially after their first official donation. I collaborated with Thoughtbot to develop the app's user flow, and I created on Adobe Illustrator and Sketch each  icon to represent the different rewards for our donors to be incentivize to keep donating blood.