ROLE  |  GRAPHIC DESIGNER / BRAND DESIGNER / CREATIVE LEAD

CLIENT  |  GOLOCKER, IN COLLABORATION WITH VANSARY

I partnered directly with GoLocker’s CEO and the Vansary team to lead the creative direction for a special Lunar New Year campaign, transforming a Brooklyn locker unit into a bold cultural installation.

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My Focus: Beyond the event design, I expanded and refreshed elements of GoLocker’s visual identity, strengthening brand consistency and applying it across digital and physical touchpoints.

Design Highlights:

• Led concept-to-execution for a custom locker wrap celebrating Lunar New Year 2025.

• Created supporting event materials, including branded stickers and a playful coloring sheet featuring a snake illustration merged with the GoLocker logo.

• Enhanced GoLocker’s brand guide to ensure alignment in color, type, and illustration style across collateral.

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Outcome: The final design became a centerpiece at City Point, boosting local visibility and reflecting GoLocker’s commitment to community. The refreshed visual system positioned the brand for more cohesive campaigns

moving forward.