Stanford Blood Center
Digital Design & Branding

As SBC's sole visual designer, I am responsible for designing all digital and print visuals for internal teams, and external client and marketing campaign projects. The delivered results of my designs contributed to the overall increase in blood donation and recruitment of donors. In the fiscal year of FY 2024 alone, there has been a 35% increase in our registered donors.

SBC logo animation

As the visual designer, I used Abode After Effects and Premium to create an animated version of the SBC logo.

One animated logo is an end-cap logo that appears at the end of each video interview of our researchers at SBC and aimed to enhance the visual engagement of the SBC brand.

The other animated logo is for a specific campaign, the Green Donor Campaign - which is a campaign that offers to plant a tree in your name for your blood donation. This animated logo aimed to create a specific and visual memory correlation between SBC brand and the Green Donor Campaign so that viewers can connect the green leaf icon to our brand during this campaign blast.

SBC Blood Facts

Blood facts_10 illustration graphics__social post copy 3.png

Blood facts_10 illustration graphics__social post copy 2.png

Blood facts_10 illustration graphics__social post copy 4.png

Blood facts_10 illustration graphics__canteen copy 27.png

Blood facts_10 illustration graphics__canteen copy 26.png

Blood facts_10 illustration graphics__canteen copy 31.png

Blood facts_10 illustration graphics__canteen copy 8.png

Blood facts_10 illustration graphics__canteen copy 23.png

Blood facts_10 illustration graphics__canteen copy 25.png

Concept and Design of blood fact project: Shown are just a few of the 50 different blood facts that were translated into visuals to

be used on all digital and print platforms - websites, social posts, ads and prints.

The goal was to visually communicate and educate on blood facts so that users and viewers remember, learn, and are compelled to donate.

SBC Prints and Digitals

Screen Shot 2022-10-17 at 1.54.42 PM.png

Screen Shot 2022-10-17 at 2.04.49 PM.png

Screen Shot 2022-10-17 at 2.05.02 PM.png

Screen Shot 2022-10-17 at 1.37.48 PM.png

Screen Shot 2022-10-17 at 1.36.28 PM.png

Blood facts_10 illustration graphics__web banner copy.png

A few examples of my concept and design works of all internal projects regarding the SBC brand: From creating bus skin illustrations, t-shirt designs, digitals, to all print materials – my designs aim to establish the SBC brand into these key words visually: kind, modern, youthful. My goal in capturing these words visually for the SBC brand is so that SBC attracts and connects with younger generation donors and interests due to our aging blood donation population.

Stanford Blood Center Digital Design & Branding

SBC logo animation

SBC Blood Facts

SBC Prints and Digitals

Stanford Blood Center
Digital Design & Branding