VISUAL DESIGN

ROLE | VISUAL DESIGNER

CLIENT | STANFORD BLOOD CENTER

As SBC's sole in-house designer, I am responsible for designing all digital, print, packaging, and interactive visuals for internal and external clients. My designs and creative direction for various ads, posters, and campaigns contributed to the overall increase in blood donation and recruitment of donors. In the fiscal year of FY 2024 alone, there has been a 35% increase in our registered donors.

ANIMATION

As the visual designer, I use Abode After Effects and Premium to create animated logos and visuals.

One animated logo is an end-cap logo that appears at the end of each video interview of our researchers at SBC and aimed to enhance the visual engagement of the SBC brand. The green color change animated logo is for a specific campaign, the Green Donor Campaign - which is a campaign that offers to plant a tree in your name for your blood donation. This animated logo aimed to create a specific and visual correlation between SBC brand and the Green Donor Campaign so that viewers can connect the green leaf icon to our brand during this annual campaign blast.

INFOGRAPHICS DESIGN

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This is a blood facts social media project for Stanford Blood Center (SBC) requesting 50 different blood facts to be made into graphic digitals to post on social media ,presentations, websites, ads and various prints. The goal was to visually communicate and educate on blood facts so that users are first drawn to read the facts, learn about blood donation, and finally donate.

WEB DESIGN

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Design on a regular basis for SBC the web assets to constantly show the new campaigns, events, news, and promotions on the SBC website. Here are just a few examples of the web banners that are designed and delivered on a weekly basis.

PRINT AND PACKAGING

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Major Donor Campaign T-shirt Designs

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A few examples of print and packaging design projects for the SBC brand: From creating bus skin illustrations, t-shirt designs, digitals, to all print materials – my designs aim to define and capture SBC brand into these key words: kind, modern, youthful.