Designed comprehensive marketing materials for two Korean literature book events at the Korean Culture Center. Created visually compelling posters, web banners, and social media graphics for "When you want to eat a red apple" and "Tiger Tteok House" book launches.

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Key Responsibilities:

• Curated and transformed publisher-provided imagery into impactful promotional designs

• Developed cohesive visual identity across multiple platforms (print, web, and social media)

• Collaborated directly with event organizers and publishing companies to ensure all design requirements and brand guidelines were met

• Created designs that effectively communicated event details while attracting target audiences

Deliverables:

• Event posters for print display

• Web banners for online promotion

• Social media graphics optimized for various platforms

• All materials designed to drive audience engagement and event attendance.

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This project demonstrated my ability to work within cultural contexts, collaborate with multiple stakeholders, and adapt creative assets across different media formats while maintaining visual consistency and cultural sensitivity.