WHAT'S INSIDE
The app will allow you to tackle all of the tasks you usually do on the web portal, plus several fun and helpful extras!
THE PERSONALIZED “ME” TAB IS UNIQUE TO EACH DONOR
You can see your digital donor ID card with blood type, name and ID number (if you have donated with us and have logged into your existing account). This digital donor ID card can be scanned just like a standard ID card when you come in to give blood. Now you don’t need to remember to bring a separate card! Plus, as part of our #GreenDonor initiative, we will be discontinuing plastic donor ID cards, so the app will be the best way to get your card going forward.
• See upcoming donation appointments, or see your eligibility and book an appointment.
• See and rate past donations.
EARN BADGES!
Earn rewards via the SBC app with badges! Each badge was designed to represent special donation milestones. Some of them come with more than just bragging rights, and you can share your badges on social media and inspire friends and family to be an amazing donor like you.
From time to time, we’ll add special limited-time badges as well.
UI designs of badges – iteration #1
UI designs of badges – final
ROLE | UX/UI DESIGN / USER FLOWS / VISUAL SYSTEMS INTEGRATION
COLLAB | THOUGHTBOT
CLIENT | STANFORD BLOOD CENTER
Collaborated with ThoughtBot to develop the first Stanford Blood Center (SBC) mobile app for blood donor and donation appointment making system and experience for Stanford Health Care.
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Problem: Donor engagement was "aging" (no young donors); users found it hard to book appointments or access their records.
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Solution: Simplified appointment flow, integrated donor tracking, designed UI elements for rewards program and system, aligned visuals with SBC brand,
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Outcome: Improved user engagement and visual consistency.